Optima is a distinctive sans-serif typeface designed in 1958 by Hermann Zapf and released by the D. Stempel AG foundry, later distributed by Linotype and Monotype. Belonging to the Sans-Serif category, its sub-category is Humanist Sans-Serif, but it stands out with subtle serif-like flaring at the stroke terminals, giving it a unique blend of classical elegance and modern simplicity. Optima is highly versatile, used in corporate branding, luxury packaging, book design, memorials, and official documents due to its refined yet approachable style. It is a proprietary typeface licensed by Monotype, requiring a commercial license for professional use.
Designed by: Hermann Zapf
Category: Sans Serif Humanist
Uploaded by: veer8vkm
Tags: Hermann Zapf font Linotype font Monotype font Optima Stempel type foundry book design typeface classic modern typeface corporate branding font elegant sans-serif flared sans-serif humanist sans-serif luxury packaging font professional sans-serif refined typography sans-serif font
Free to download and use personally, but not allowed in commercial projects. May prohibit modification and redistribution.